Paint packaging 2025

This project is all about giving a fresh new look to a paint brand, making it modern, eco-friendly, and DIY-friendly. The goal is to create packaging that stands out on shelves, is easy to read, and appeals to both homeowners and professionals. With a bold identity system and clear design, the brand will feel trustworthy, creative, and built to last.

Design Brief

VEXA is rooted in San Diego’s visual culture, where architecture, street murals, and everyday design feel geometric, layered, and expressive. I designed this paint brand to feel local, modern, and aproachable for both DIY users and professionals, who value clarity, function, and thoughtful design.

The geometric patterns are inspired by the city’s buildings, murals, and signage, while the custom “V” in the logotype subtly references the outline of a home, reinforcing the connection to interior spaces and DIY projects. Every detail, from colors and patterns to type and packaging, is crafted to stay clear, modern, and functional.

Design Solution

Professional Paint
Packaging Design
Brand identity

Industry

PErsona

Profile:
A design-conscious homeowner who enjoys updating their space independently. They’re inspired by Pinterest, social media, and interior trends, but want the process to feel simple and empowering.

Primary Needs:

Clear color organization and easy selection
Simple, readable information (no technical overload)
Eco-friendly and low-odor reassurance
Packaging that feels modern and inspiring

Decision Drivers:

Shelf appeal and visual clarity
Price-to-quality balance
Confidence in finish and durability

Keywords: Creative · Self-starter · Style-driven

DIy Home Owners

Profile:
An experienced contractor who prioritizes efficiency, durability, and consistency. Purchases in larger quantities and values performance over aesthetics, but still respects a brand that feels credible and professional.

Primary Needs: