The goal of this project was to design a three-color campaign icon and supporting materials to raise awareness about a social issue and encourage behavioral change. The icon needed to function across multiple formats, working both as the main visual on a poster and at smaller scales for applications such as an app icon, meme, and social media post. For my campaign, I focused on the mass firings within the National Park Service (NPS) under the Trump administration, using a three-color palette inspired by the beauty of nature while also reflecting the damage caused by these decisions.
Campaign Awareness 2025
Branding
Social Media
Logo Development
Industry
Social Media Post: Using the campaign’s established visual system, I designed a cohesive social media post incorporating the icon, patterns, and three-color palette, informed by research on the National Park Service mass firings and current trends in political social media messaging.
App Icon: I developed the app icon by sketching multiple ranger hat and badge concepts and refining the final design into a ranger hat with flames cutting through, symbolizing the destruction of national parks and the loss of jobs caused by the mass firings within the Trump administration.
1st Draft
2nd Draft
3rd draft
Final
Logo Mark
